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Asif Anwar is an Internet Marketing enthusiast and working with Search & Internet Marketing since 2001. Enthusiastic about Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), Web 2.0 Buzz Marketing, etc.
The Digital Marketing Strategist of iVive Labs for various Interactive Marketing Solutions for SMES and Large brands.
SEO Trainer, Speaker, Mad tweeter on SEO, and SME Marketing Strategy Consultant.
For large sites, Link Juice Optimization is one of the best strategy to get some quick wins in SEO.
There might be a lot of pages and article pointing to your site that are not pointing to a relevant page or pointing to a 404 page.
The goal of Link Juice Optimization is to either make the referred page more relevant or create a new page that passes relevant link juice and also the reservoir that collects the link juice is also filled with similar theme. i.e. if the backlink passes blue link juice, the reservoir should also contain blue juice.
SMM & SEM (SEO + PPC) Specialist & Consultant. Like Through Rate (LTR) for Facebook Advertisement -
Like Through Rate or LTR is a quality factor of your Facebook Page and the target audience. i.e. it is good indicator to tell how good is your page and posts that encourage visitors who click your ads to like the page.
This is actually the percentage of people that like your page from the total number of visitors that clicked your ads. It is a very good indicator to tell how good is your page for the target audience. Becuase, the best page can be not likebale by random audience.
When you advertise by segmenting according to various target audience, you can find the best strategy for your target audience by monitoring LTR. You can use it for various other purposes. Read the SEOPPCSMM.com post to know more.
See on seoppcsmm.com
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SMM & SEM (SEO + PPC) Specialist & Consultant. Analysis of Direct Traffic in Google Analytics - Understanding Direct Traffic in Web Analytics -
This article provides insights on various ways Direct Traffic can be generated in Web Analytics app like Google Analytics. Direct traffic is not much categories in Google Analytics to show you the real insight on how direct traffic was generated. The blog lists many ways that direct traffic can be generated.
See on seoppcsmm.com
Tracking and measuring Return on Investmennt (ROI) of a Billboard was a tough call. But, with the advancement of web technology, you now can turn a Billboard Marketing Campaign into an Internet Marketing Campaing. This blog mentions some options by which you can do so:
- Using a Landing Page URL on your billboard, which can be tracked in web analytics, by using mix of tools like Google URL Builder and Bitly URL Shortener
- Using QR Codes to direct audience to URL or Phone Call, which is tied up with Web Analytics
- Bluetooth Advertising Near the Billboard with Rich Media
- Email Tracking from mobile devices
- Using Call Analytics which connects phone calls to your web analytics
- Using Coupons to track traffic sources.
See on seoppcsmm.com
Why the #1 Position in Google and Other Search Engines Sucks?
1. Searcher’s Intent does not match Your Commercial Goals
2. Increased Sales, Support, and Operation Cost
3. Low ROI and Competitive Disturbance
4. Decreased Reputation at Increased Level fro leaving a lead on the table
5. There is no advantage for being the First Shop in a mall
By Asif Anwar
My 2008 Article in Marketing Pilgrim was also published in Social Media Today. There I made some bold predictions and most of them became true, except for the buzzy topic “SEO will be History”. Which was used intentionally to create buzz :-)
Prophecy #1: Onsite Search Engine Optimization (SEO) will be History
SEO is not dead and Visual Algorithm is not yet fully in place. But, Google now owns Chrome, whic they did not in 2008. So, they do have the technology to make it happen.
Prophecy #2: Searching will become more User-friendly
I actually predicted Google Search Preview and Instant Search here. This was not available in 2008.
Prophecy #3: More Personalized & Localized Results will Influence SEM
This is more true now. And more prominent than the personalized search in 2008.
Prophecy #4: Natural Language Reputation Algorithm will be a Great Factor
Google can identify LSI spamming. But, it is unsure that they are really using such algorithm.
Prophecy #5: Copying Themes will be punished by Near Duplicate Content Filter
Near duplicate contents are being covered by Google with the Penguin update. Google mentioned that they can identify content spinning.
Prophecy #6: TrustRank will be Stronger than PageRank
TrustRank was in infancy in 2008. But, this is more true now.
Prophecy #7: Online Social Media will kill Traffic from Search Engines
This was bold and I was true.
Prophecy #8: Handheld Devices will Rule Future Traffic
Remeber, I said Handhelds, not mobile phones. I really did not think about iPhone or iPad, which was not available during 2008. We are yet to see the groeth of Tablets. I also said:
Newsletter circulation will switch from emails to Online Social Medias
Isn’t that already happening through Facebook Pages?
Prophecy #9: Email will be the Least Used for Personal Communication
Bold prediction, I agree it was a bit predictable. But, it already has happened.
Prophecy #10: Personal Power to Influence Purchase will Increase
The power of blog is alredy prominent in Search Engines and Social Media. But, if Google fully implements its Authorship Program, this will be more true.
Prophecy #11: Web-based Consumer Analytics will be Major Internet Marketing Process
Web Analytics is no longer a tool for Webmasters and SEOs. It has spread to other part of managerial decission making. but, this has a long way to go.
Prophecy #12: Web Cluster and Widgets will mean Businesses for Small Companies
Well, it left it’s infancy and gained adoloscence in 2008. But, we know this is more true now and in it’s youth.
Prophecy #13: Future Internet Marketers will be Personal Helper
Corrected: The Broadcasting Media will Merge with the Internet
The published prophecy is more similar to Prophecy #11 (Consumer Analyics). So, I revised the prophecy and mentioned that TV, Internet, and Phone will be just one media.
See on socialmediatoday.com
Google Acquires Wildfire, Will Now Sell Facebook And Twitter Marketing Services [Update: $350M Price] | TechCrunch
Google has just bought social marketing software developer Wildfire, which lets brands serve marketing and ad campaigns on Facebook, Google+, Twitter, Pinterest, YouTube and LinkedIn. Wildfire has grown to 400 employees over the last four years and…
See on techcrunch.com
Google Penguin Recovery Tips by Barry Schwartz and My 2 Cents http://ow.ly/aFQKg
Google Penguin Recovery Tips by Barry Schwartz and My 2 Cents.
Barry Schwartz has mentioned some tips collected from various experts for few days after the Google Penguin update. This blog further elaborates his tips.
Barry’s compiled tips are:
- De-optimize the web site
- Increase quality links to pages
- Make sure link anchor text is more natural
- Remove links from blogrolls
- Scale back the internal link anchor text
- Exact match domains hurt
- Practice negative SEO
- Move content to a new domain
- Build a smaller site with very few pages
- Write better content
- Add more social elements, i.e. Google+ Sharing
- Site audit to determine problem areas
- Think more long term with my site, stop taking short cuts
See on seoppcsmm.com
PostRank was undoubtedly the best tool for see the social engagement of feed item in a RSS Feed and evaluate the popularity of a link. The problem is no other tool has grew up to be close to PostRank (Previously “AideRSS”).
That is why PostRank has become one of the most used plugin for Google Reader to isolate important stuffs from the noise.
That’s why couple of years ago, Google bought them and started to research on their ability to integrate it in their various tools. The major tool that Google thought was not Google Reader, rather it was Google Analytics. Google has integrated PostRank in their Social Metrics Tracking at http://analytics.blogspot.com/2012/03/capturing-value-of-social-media-using.html
Google has recently sent this email:
It is bittersweet news that we remind our users that PostRank will be sunset on May 1, 2012.
The sweet part is that Google Analytics now allows you to conduct much of the same measurement and analytics that you’ve enjoyed through PostRank. We invite you to access the new Social reports within Google Analytics. If you don’t already have a Google Analytics account it’s free and easy to sign up. Learn more about the new Social reports in our blog post.
As of May 1st, PostRank.com, PostRank Analytics, Top Posts widgets, and Google Reader plugin, will be taken offline.
The PostRank team
This means that you will not see PostRank as Google Reader plugin any more :-( This means that there will not be any tool in the world that can effectively identify best post from a RSS Feed. Though, I have a question still live in quora about it at http://www.quora.com/What-are-the-Alternatives-for-PostRank-to-Find-the-Importance-of-a-Post-in-a-RSS-Feed
But, this also calls for a new product development. RIP, PostRank.
See on blog.postrank.com
AuthorRank could be bigger than all Panda updates combined http://ow.ly/anUF1 by @ajkhon
How Recruiters See Your Resume - Business Insider http://ow.ly/akAKe
#Panda Update by #Google is not a penalty for bad sites, it is reward for quality content sites. #SEO #Quote